So first of all, do I actually call myself a blogger? Well yes and no. Yes, because well I have a blog and I write on it- hence this post, but also no because it’s not actually my main, full time job. However I do treat it very much like a second job, which would explain why I am writing this at 12:30am.
a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.
- First, there’s a trend in people becoming more disillusioned with (traditional) advertising. From airbrushed beauty adds to photo-shopped lingerie models, it’s a bit irksome. This led to people turning to blogs to discover what beauty products actually worked, but not just beauty of course, gadget reviews, restaurant reviews and more. It was a place where products were talked about honestly.
- Second, the changes in the way we read. With the internet and smartphones, traditional print media is dying. Which also meant the boundary’s of who had control of what was written were breaking. Before our media came from newspapers such as The Times, The Guardian or even The Daily Mail, and magazines like Vogue, Elle and Look. But we had no control over what was being told to us. However with the internet we had access to publications that weren’t big power houses and so our freedom of choice increased.
This is where I am paid to work with a brand. It takes many forms, such as writing an article not featured on my blog for theirs, running a twitter chat or for blog posts and social media exposure. Like above I take this very seriously and do alot of work for it, putting in days and days worth of time for a client.
As I move more into the travel space these are cropping up. These are when a brand, maybe a tourism board will organised a trip to show me and a other bloggers/journalists around on usually an organised trip of an area for us to research and write about.