Oceana Fashion For The Future Show

Last week Pixie Geldof hosted a fashion show with Oceana to promote sustainable fashion.

Oceana is the largest international advocacy organization focused solely on ocean conservation. Their aim is to restore ocean biodiversity and ensure that the oceans can feed millions of people.

We were attending The Fashions for the Future show. The show was to highlight designers who are re-using materials and creating sustainable fashion, and for tonight, they were also going to include utilising marine debris to create beautiful clothing.

For this, I could only invite my most fashionable friend, Helen.

Held at Phillips Auction House, we arrived to a heaving room. What's a girl to do but try and act cool and mingle with the celebs, but first, a drink was definitely needed for this!

Whilst the obvious fashionistas stood with a suspiciously full glass, it meant I had full attention of the canape waitress'.

After negotiating the crowds and doing my dad proud by networking, people started to filter to their seats.

Of course, I wasn't the only one taking photos, and I got papped off guard taking photos.

I also got sent this gorgeous photo from the night too. That's the only problem being the one who takes photos, you can never be in one at the same time as your friend. 

Once the rows started filling up, it was a great opportunity to people spot. I think Bob Geldof was the clear winner.

Helen does front row face far better than me.

Every morning before I go to work I listen to Radio 1 with Nick Grimshaw, so it was rather funny to hear him as quirky as ever open the show.

The designers included Christopher Raeburn, ADA + NIK, Rapanui, Juniper Lai, Auria London and Rose Fulbright, each with a very unique style.

The swimwear was gorgeous, and I think would be an excellent commercial way to sell and promote sustainable fashion, and the garment fits in with the cause. 

Daisy Lowe was just beautiful and looked genuinely happy to be there. I read some truly awful comments on the daily mail about her that evening, but she just looked radiant.

The show was a roaring success, with a standing ovation from everyone.

Whilst I don't pretend to be a great champion of the sea already, I can see the good work that Oceana are doing to help create sustainable life and fish population. Be creating sustainable fashion, it helps not only recycle produce, but tap into a very viable mass market, which is so important in creating awareness and support. 

Find out more about Oceana on their website.

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bob geldof, catwalk, daisy lowe, Fashion, fashion show, London, nick grimshaw, oceana, pixie geldof